Big Brands

Backlash Forces WWF To Drop Their NFT Project

Facing massive backlash, the World Wildlife Fund (WWF) is stopping the sale of its NFTs. The pushback they received came from environmentalists concerned that the NFT industry, no matter the technology, will leave a significant carbon footprint.  The cancellation of the NFT project follows the announcement that came earlier [...]

2022-02-11T21:53:06+00:00February 11, 2022|Big Brands, NFT|

McDonald’s Finds A Way To Join The Hype And Enter The Metaverse

McDonald's is preparing to make a move towards the metaverse. The company has filed ten trademark applications to build a "virtual restaurant featuring actual and virtual goods." The trademarks include virtual food and beverages and "downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens." The [...]

2022-02-10T13:50:03+00:00February 10, 2022|Big Brands, Metaverse, NFT|
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