Google is set to make its first serious foray into crypto collectibles with YouTube. CEO Susan Wojcicki announced that they are exploring adding non-fungible token (NFT) features to their platform for it’s video content creators.

While Wojcicki didn’t give any details on the exact plans ther her or her team have – or when we can expect to see the new features – it’s still a milestone as it marks the first time that Alphabet Inc’s Google, YouTube’s owner, is getting involved with cryptocurrency collectibles. Several other social media sites have already jumped on the trend, with Twitter letting users post NFTs as profile photos, and Instagram currently working on a similar offering for their users.

“We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube,”

Wojcicki wrote in her annual letter to creators this week, however, a YouTube spokesperson declined to comment or share more information regarding YouTube’s plans for NFT.

There are a number of YouTube content creators who have managed to build lucrative and active careers by posting videos about crypto, NFT, and related tech. However, YouTube, as with other social media sites, have all seen a huge amount of scams and fraudulent content, promising crypto riches.

It’s exciting to see so many of the big social media players getting actively involved with NFTs, and we’re looking forward to learning more about what YouTube has planned for this next step in integrating NFT into their platform.